Italy Live in Soho

San Gimignano is a medieval town in Tuscany that is famed for it’s Etruscan ruins and historical sites. Nearby, there is an old labyrinth (like that in Crete) and even a sword in a rock (like excalibur). This town is not only mystical but quite mysterious too.

Italy Live Moretti Beer

Moretti Beer chose this town to host the Italian part of their summer shindig. Every summer, Moretti puts on a fun Italian themed event where take over a garden square in Soho and ply the locals with Italian beer and Italian food. This summer, they erected a big screen projecting some chefs cooking in the piazza of San Gimignano. Meanwhile in London, lots of hungry people are sat waiting for their lunch that is being cooked live in Italy.

02-Italy Live Moretti Beer (3)

We weren’t actually waiting for the food to just beam out of the screen onto our plates as there was a kitchen hidden behind the screen cooking us the equivalent in London. It would have been much more fun to be sitting in that square in Tuscany than Golden Square in Soho but maybe next year.

What they served up was a pasta carbonara with guanciale (wild boar pancetta) wiht Pecorino.

11-Italy Live Moretti Beer (12)

This was followed by an award winning Saffron and pine nut ice cream from that town. Sergio Dondoli, the boss of award winning  Gelateria Dondoli was on hand to dish out his award winning gelato and to wow the crowds with his larger than life personality. This man needs his own TV show.

14-Italy Live Moretti Beer (15) 13-Italy Live Moretti Beer (14)  15-Italy Live Moretti Beer

By one of the Moretti bars, the Pizza Pilgrim boys were slinging their wood fire oven pizzas. All this food was delivered with copius amounts of beer served by some very stylish ladies.

12-Italy Live Moretti Beer (13)

What a fun to spend a hot summers day. Wonder how they will top this next year? By the way, if you missed this, you can still join in the fun as Moretti is running a competition to win a trip to San Gimignano on their Facebook page.

08-Italy Live Moretti Beer (9)

Eat Cook Explore was a guest of Moretti at Italy Live.


  1. My goodness! what a lot of posts may!!!!:)

  2. wow. great event.. great food. great photos. Such a great post. thanks for sharing.. and Makes me wish I had been to Italy!!

  3. Looks like such a great event with great food – love Italian!

  4. What a fantastic event to attend May! And to enjoy so much delicious Italian food, including a carbonara with authentic guanciale! So few Americans have ever even heard of this pork specialty used in Italy. Thank you for sharing and I look forward to reading more of your posts!


Speak Your Mind


Real Time Analytics